CWF has launched a new red wine from the Salento province of Puglia in southern Italy to add to its portfolio of wines from the region.
‘Terranto’ Salento IGT Negroamaro has been developed exclusively by CWF in conjunction with the winery, Cantine due Palme, based in the Puglia region.
Vicky Lee, group marketing and trading controller of CWF, said: “The southern Italian red varieties offer the consumer superb value for money versus other Italian red wines from the northern regions such as Chianti and Barbera.
“Furthermore, southern Italian wines can also often offer better value for money when compared with wines from other countries of the world which retailers have recognised. Over the past two years we have seen more focused promotional effort helping to educate the consumer on the merits of wines from Italy and in particular those from the southern regions such as Puglia. As a result the consumer uptake has been high with a keen demand for more.”
Contact: 01484 557111