Halewood International is sponsoring the British Comedy Awards 2009 with its Crabbie’s Alcoholic Ginger Beer brand.
The awards will be held in December and Crabbie’s will become the event and broadcast sponsor for the event.
Halewood International is investing more than £3m in its Christmas push, with a pre-Christmas national radio and television advertising campaign.
Richard Clark, head of innovation at Halewood International, said: “This represents one of the most high profile initiatives we have undertaken for any of our brands in recent times and reflects the commitment we are making to Crabbie’s Alcoholic Ginger Beer. We believe there is an excellent brand fit with the British Comedy Awards and will be rolling out a substantial marketing support programme to underpin this investment. Crabbie’s Alcoholic Ginger Beer tastes great and has been widely recognised and welcomed in the on and off trade.”
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