Cognac house Courvoisier has unveiled a series of packaging improvements for the three styles in its cognac range.
Courvoisier VSOP, Courvoisier VSOP Exclusif and Courvoisier® XO will all be repackaged in premium new livery designed to enhance the brand’s luxury positioning and status as the UK’s number one cognac brand.
While the iconic bottle shapes remain unchanged, the most significant changes have been made to VSOP and XO.
Featuring a new premium tin neck sleeve and metal Napoleon medallion, VSOP will also benefit from a silk screened label designed to deliver greater consistency across the Courvoisier range and improve shelf standout. The changes behind XO include the introduction of a new heavyweight metal stopper and a redesigned label which features improved branding and the use of gold foil to emphasise its luxury image.
The cartons for all three products have also been redesigned to increase shelf visibility and presence.
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