Coors continues cup sponsorship

The Football League and Coors Brewers have agreed a three-year sponsorship extension for the Carling Cup, which will see the beer brand continue to back the competition until 2012.

The new deal extends the relationship to 14 seasons, with Coors having sponsored this competition for nine seasons through its Carling brand and a further five through its Worthington’s brand.

Martin Coyle, director of marketing for Carling, said: “The sponsorship represents a significant investment for the brand. Our commitment to supporting British football, like our commitment to brewing Britain’s best selling beer, remains unchanged.”

Throughout the three-year term of the new agreement, the Carling Cup will receive coverage from Sky Sports and BBC Sport.

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