Constellation takes the shuttle for innovation in Hardys range

Two new Hardys products have been launched as part of Constellation’s pound;12m investment in the brand this year.

Hardys Stamp Shuttles are a 250ml bottle with a PET wine glass forming the screw top, which are new to the UK and exclusive to Hardys for two years. The range is available in Shiraz Cabernet and Semillon Chardonnay.at pound;2.56 rsp.

Hardys Nottage Hill half bottles are a response to insight from Constellation’s Wine Nation report which revealed that many consumers want to treat themselves to a good quality glass of wine at home but will not allow themselves to open a full bottle “and waste it.”

The half bottle format is designed to overcome this barrier and also encourage consumers to trade up by trialling a smaller bottle first. The half bottle range comprises a Chardonnay and a Cabernet Shiraz with an RRP pound;3.99. Specially developed Hardys branded Shuttle display stands and Nottage Hill half bottle display stands are available for outlets.

Contact: 01483 690000

Get Our E-Newsletter - Wholesale News stories in your in-box, delivered weekly.
Will be used in accordance with our Privacy Policy
Share.

About The Author