Constellation takes the shuttle for innovation in Hardys range

Two new Hardys products have been launched as part of Constellation’s pound;12m investment in the brand this year.

Hardys Stamp Shuttles are a 250ml bottle with a PET wine glass forming the screw top, which are new to the UK and exclusive to Hardys for two years. The range is available in Shiraz Cabernet and Semillon pound;2.56 rsp.

Hardys Nottage Hill half bottles are a response to insight from Constellation’s Wine Nation report which revealed that many consumers want to treat themselves to a good quality glass of wine at home but will not allow themselves to open a full bottle “and waste it.”

The half bottle format is designed to overcome this barrier and also encourage consumers to trade up by trialling a smaller bottle first. The half bottle range comprises a Chardonnay and a Cabernet Shiraz with an RRP pound;3.99. Specially developed Hardys branded Shuttle display stands and Nottage Hill half bottle display stands are available for outlets.

Contact: 01483 690000

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