Constellation adds Chilean varietals

Constellation Europe is launching two new Chilean varietals, Echo Falls Sauvignon Blanc and Echo Falls Shiraz. The move is a first for Constellation Europe, which previously had no mainstream Chilean brands.

Using its in-depth study into the lives of UK wine consumers, Wine Nation, Constellation Europe said it has identified an opportunity to extend its Echo Falls offering and, in doing so, increase sales opportunities among ‘Newbies’ – relatively young, new-to-wine consumers with a female bias.

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