Cobra Beer has announced the launch of an on-pack promotion with the airline, BMI, and Rough Guides.
The promotion offers the chance to win pairs of BMI tickets to fly to European and long-haul destinations, including Antigua, Barbados and Las Vegas. One hundred runners-up will win a copy of World Party: The Rough Guide to the World’s Best Festivals and a 24x330ml case of Cobra Beer.
The promotion will run on all four-packs of Cobra Premium, Cobra Lower Cal and Cobra 0.0%. The packs will have a unique reference number, which consumers have to enter at [http://www.cobrabeer.com/worldparty] to find out if they are a winner.
Zoe Smith, marketing manager of Cobra Beer, said: “With travel abroad now being more popular than ever, we’re sure that this promotion will prove very popular among our consumers, giving them the chance to fly to some exotic destinations in search of the best places to party.”
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