Chang beer rolls out six packs after trial

The Thai beer Chang is being made available in a new six-bottle carry-out pack following a successful trial in convenience stores.

The multi-pack contains 6 x 330ml bottles in an open pack with a carrying handle and has a recommended retail price (RRP) of £6.99. Each case contains four 6-packs.

Lesley Scoular, Chang Beer brand manager, says: “2008 has proved to be a real turning point for Chang Beer, with the brand really starting to gain some momentum after its official UK launch in October 2007.

“We have made some good distribution gains – listings with Booker and Makro have made Chang more widely available.”

Contact: 01276 859911

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