Chilean wine brand Casillero del Diablo has announced media investment plans for the autumn that are aimed at raising brand awareness among lifestyle conscious and affluent wine consumers.
The Casillero del Diablo television campaign will use Channel 4 as the lead broadcast outlet, and be subsequently reinforced by activity on 4 Digital and Good Food.
Alongside the television campaign single-page adverts will be placed in quality national supplements including The Observer Magazine and The Telegraph Magazine.
Casillero del Diablo will also be communicating to the wholesale sector and independent retailers by running adverts in key trade titles centred on an ‘As Seen on TV’ message.
Jason Duggan, marketing manager for Casillero del Diablo, commented: “We have developed a targeted media campaign that is focused on reaching key consumer and trade audiences. By concentrating on brand awareness, we hope to maximise stand-out in the crowded wine aisles, while highlighting our haul of recent medals to a wine-interested audience.”
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