Carlsberg UK helps consumers put a bet on with and Carlsberg UK have agreed a deal to offer consumers a free pound;25 bet when they purchase selected packs of Carlsberg and Tetley’s.

Consumers will be able to claim the free online bet from this week onwards, to coincide with the upcoming range of England football internationals, Euro 2008 qualifiers and the Rugby World Cup.

The free bet will be open to customers who purchase any promotional pack of Carlsberg, Carlsberg Export, Tetley’s Smoothflow and Tetley’s Original. Consumers will be able to redeem the promotion on a webpage at

Ged Lowry, head of customer marketing for Carlsberg UK, said “Carlsberg and Tetley’s are an integral part of the sports experience in the UK. This is due to the long standing support of football and rugby at all levels. This promotion is just another way we can offer consumers increased enjoyment of their chosen sports this autumn.”

Contact: 08457 820820

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