Carlsberg UK has signed a four-year deal with Glastonbury Festival to become the event’s ‘official beer’ until 2011.
The agreement gives Carlsberg exclusive supply rights to over 22 bars at the festival as well as the exclusive right for promotional activity. Carlsberg will be able to offer its drinkers ticket and event led promotions, including an opportunity to win VIP tickets to Glastonbury.
Carlsberg is working with the organisers of the Glade area to create ‘probably the best music experience in the world’.
Darran Britton, marketing director of Carlsberg UK, said: “This truly is a fantastic partnership between one of the world’s leading beer brands and the best known music festival around. This combination creates a unique position for Carlsberg to deliver motivational promotions for our drinkers.”
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