Carlsberg UK has launched a promotion to give consumers the chance to win their own seats at the new Wembley Stadium.
The prize will entitle the winner and a friend to a guaranteed seat at every event held at the new national stadium from August 1 2007 to July 31 2008.
Ged Lowry, take home marketing controller of Carlsberg UK, said: “We are confident that the prize will be hugely popular with consumers, so we are encouraging our off-trade customers to merchandise these packs where possible to maximise the sales opportunity.”
Promotional packs will be available until December 2006. Consumers need to text a code to a hotline for the chance to win. The promotion will be supported by POS and the line ‘Probably the best stadium in the world’.
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