Carlsberg brands get makeover to enhance their premium look

Carlsberg UK is launching new packaging designs for both its Carlsberg Export and Carlsberg brands.

The new packaging sees Carlsberg Export undergo an evolution intended to emphasise its premium credentials and increase consumer appeal. While it retains the silver and green colours, the new packaging features a new Export logo, and the silver backdrop is spritzed with water droplets to convey refreshment and taste to the consumer.

In addition, Carlsberg will be re-packaged in an embossed bottle to again emphasise its premium credentials.

Paul Davies, director of brands for Carlsberg UK, commented: “We are delighted with how well the new Export packaging has been received by consumers and the trade.

“The new design is much more contemporary and premium, and we believe will help Export go from strength to strength in the premium lager sector.”

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