Carling’s Love Football campaign will give consumers the chance to win cash prizes, worth up to pound;50, during all 64 matches in the World Cup.
Cans will feature special ring pulls with a unique reference code that consumers can text to Carling. They will receive a match forecast, and if the final score is the same they will win pound;50.
The marketing for this includes a brand new version of the brand’s Big Match TV ad, featuring top names from the Sky Sports team, a radio campaign and the ‘Get a result with Carling’ promotion.
The offer will be linked with [http://www.carling.com] and will also run on one in every four Carling bottle crowns.
Kevin Brownsey, sale director for Coors Brewers, commented: “The great thing about the promotion is that it will help keep consumers interested throughout the tournament, not just when England are competing.”
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