Beverage Brands has launched a new drink in the form of Caledonian Cooler, a fruit flavour, vodka and sparkling water-based ARTD in two flavours.
Claiming to have the lowest calorie content of any major ARTD brand currently on the market, 87 calories per bottle, Caledonian Cooler has been developed to target calorie-counting females.
Caledonian Cooler has been launched in both on-trade and take home sectors, selected bars and Booker depots. It is available in take home in both 275ml and 70cl bottles. The 275ml bottles will be packaged in cases of 24 and will also be available in a 4-pack. 70cl bottles will be available in 6-bottle cases.
The launch will be supported by promotional activity, sampling and POS materials including the strap-line ‘It’s a girl thing’.
Karen Salters, marketing director of Beverage Brands, said: “We’ve produced a premium vodka-based drink which delivers the fruit flavour and indulgence that appeals, but we’ve balanced this with the inclusion of sparking water and fewer calories.”
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