Bulmers “goes wild” with new flavour

Bulmers is launching a new flavoured cider – Wild Blueberry & Lime – in an attempt “to drive the category and boost sales for retailers and licensees.”

Supported by a £2m ATL and BTL campaign, the launch will see Bulmers scale a flavour trend yet to be leveraged within the cider category; encouraged by research indicating young adults’ desire for flavour experimentation and bold tastes in Cider is showing no signs of slowing down [Heineken UK, 2015].

Bulmers Wild Blueberry & Lime is available now in a 568ml bottle at 4% ABV and the cider maker hopes its eye-catching label “will deliver huge stand out on shelf to drive impulse sales.”

Bulmers Cider Wild Blueberry & Lime joins an existing cider range which includes Bulmers Cider Zesty Bloody Orange, Bulmers Cider Crushed Red Berries & Lime, Bulmers Cider Original and Bulmers Cider Pear and will replace Bulmers Cider Bold Black Cherry.


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