Budweiser will be backing its ‘True dedication’ brand campaign with activity in the wholesale channel.
Offers will include customer incentives such as ‘buy 10 cases get one free’, 24 Budweiser glasses with five cases of 24x330ml and a T-shirt with six cases.
The campaign kicked off with a sampling campaign in the on-trade in March and TV ads launched last month. Cinema ads will begin next month with a second TV campaign later in the year. Customers will also be invited to learn about the brand in one-to-one training sessions with the Budweiser Brewmasters. Contact: 020 8332 2302