Bud Silver gives men their reward

Anheuser-Busch has launched a new campaign for Bud Silver.

The campaign includes national radio, outdoor and supermarket sites as well as over 6,500 phone boxes across the UK through StreetTalk for JC Decaux.

The advert is designed to drive awareness and plays on the idea that men believe a little bit of effort deserves a massive reward with the strapline ‘You bet I earned it!’.

Vicki Kipling, group brand controller of Anheuser-Busch Europe, said: “We are delighted with the level of national distribution Bud Silver has secured to date; now it’s time to shout about the brand to consumers.” Contact: 020 8332 2302

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