Brothers Drinks has released its first advert on national TV with a pound;2m campaign on terrestrial and digital channels.
Matthew Showering, one of the brothers who founded the company, said: “Now is a great time for Brothers Pear Cider to be on TV. We are growing at a fantastic pace. Pear and fruit cider are the hot categories and TV prices have not been so cheap for years. Over the summer almost every 18-34 year old will have an average of five opportunities to see it. This campaign will have a significant impact on the market.”
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