Brothers has launched new TV commercials to promote its range of Pear and fruit flavoured ciders as part of a pound;5m annual marketing campaign.
Brothers managing director Matthew Showering said “This new commercial is a massive statement about our brand and our commitment to building sales wherever it is stocked. This is a key part of our biggest marketing spend to date and with the exploding fruit, festival scenes and powerful music it really tells our target audience what we are about.”
Featuring the strap line “Welcome to the Family” the commercial will run nationally from this week on terrestrial and digital channels and will reach nearly 90% of all 18-34 adults.
The Brothers website has also been updated. It features improved functionality of the cider finder, a new trade area where stockists can request free POS, and a new look.
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