A range of British wines produced from imported grape juice and designed to offer very low price points has been launched by CWF – the Yorkshire-based importer, agent, producer, bottler and distributor of wines and alcoholic beverages.
There are three 75cl variants of Silver Bay Point available – a soft juicy red, a medium fragrant white and a light refreshing ros eacute;. The recommended price point is pound;2.99 per bottle.
Vicky Lee, marketing manager of CWF, said the core female audience would also be attracted by the range’s premium “New World” look and lower 8% alcohol content.
She added: “Silver Bay Point represents good quality at a fantastic price and gives cash and carries and independents the opportunity to run their own attention grabbing promotions that will drive sales even further.
“At the moment cash-strapped consumers are looking to the off trade to provide them with competitively priced drinks, and Silver Bay Point certainly helps them to meet this need.”
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