Vladivar has unveiled a new look intended to give it differentiation and greater on-shelf presence in the expanding vodka market.
Packaging for the brand has been re-designed to broaden its appeal in the market, with the cool blue design intended to appeal to both male and female customers.
Nick Gaskin, UK marketing director for Whyte Mackay, commented: “We have researched the new design within our target consumer and the results are overwhelming.
“The cool blue has broad appeal to both men and women and communicates to customers that Vladivar is a stylish product.”
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