This month Blossom Hill is unveiling a revamp of its packaging on its 17-strong portfolio of wines. Products within the brand will be clearly differentiated through the new design and packaging and there will be a ‘premium’ feel to its pound;4.99 single varietal range.
The blends will display simple, vibrant labels, the varietals will emphasise quality and style with notes depicting the wine’s flavour. Other changes include the new bottleneck, which will be changed to a classic, streamlined format.
Blossom Hill senior brand manager Helen Wright commented: “Heavy investment in the redesign and supporting advertising will reaffirm Blossom Hill with current consumers while attracting new recruits.”
Contact: 01279 756266