Blossom Hill has confirmed its third year of sponsorship to become the Official Wine of Wimbledon at the 2009 Championships.
The brand’s Wimbledon campaign will comprise a pound;750,000 marketing initiative to support listings across the on and off trade sectors, with tailored activities for specific channels, and is designed to drive growth of its ros eacute; varietals throughout the summer months.
The sponsorship will tie-in outlet activities with a London press media plan and national broadcast campaigns with Heart FM and Scottish station Real Radio. An experiential campaign at Wimbledon Park will also run throughout the majority of the Championships, designed to boost the brand’s consumer appeal.
To tie-in with the sponsorship, Blossom Hill has launched a new limited edition label design, which prominently features a tennis ball. This will be on both the White Zinfandel and White Grenache single varietals, and will be available in-store for a minimum of a four-week period incorporating Wimbledon fortnight.
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