Beverage Brands is aiming to make things easier for retailers with WKD shopping lists.
It is giving away printed ‘shopping lists’ in 75,000 cases of WKD Blue 12x275ml sold through the cash and carry sector.
The branded lists include spaces for independent retailers to note down stock requirements and then mark them off.
Debs Carter, marketing director for Beverage Brands, said: “Simple ideas are sometimes the best. We are always on the lookout for ways to make life a little easier for busy independent retailers and the shopping lists provide a way to help facilitate an existing way of working. With WKD Blue being the number one flavour in the entire RTD category in impulse, it is the natural choice to use cases of 275ml Blue as the vehicle to distribute the shopping list to as many retailers as possible.”
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