Bell’s whisky has become the official bat sponsor of English batsman Ian Bell, who has been recalled to the England cricket team for the Ashes.
Ian Bell said: “I cherish playing for England and couldn’t be happier than to be playing in the Ashes again. It is great when your performances are recognised and rewarded not only by the selectors but also now by the makers of Bell’s blended scotch whisky.
“I am delighted to be working with the UK’s favourite scotch whisky and thank them for their support – of course it helps that they have such a good brand name.”
Hilary Maguire, senior brand manager for Bell’s at Diageo GB, said: “Ian’s classic technique and commitment to exacting standards make him a great fit with the quality and craftsmanship for which Bell’s Scotch Whisky has been known since 1825.”
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