Becks promoted in billboard campaign

InBev UK has launched the first advertising campaign for Beck’s since taking on its marketing and distribution in August. The national campaign, which celebrates the brand’s 20 years of art sponsorship, is part of a £6m investment behind the brand for the remainder of 2005.

Featuring work by high-profile artists including Damien Hirst and Tracey Emin, the poster campaign revisits some of the most popular limited-edition personalised bottle label designs, and will feature on 11,000 billboards nationwide.

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