Beck’s has launched a TV advert mixing three different styles of animation with live action. The advert is part of a pound;12m marketing investment by Inbev UK for Beck’s and the new Beck’s Vier.
The commercial features four dancing characters that turn out to be the same person represented as a marionette puppet, animation, stop-frame motion model and live action.
Beck’s Vier is the same colour and flavour as Beck’s but has a 4% ABV. It has been in pubs and bars since April and is now available in the take home channel.
Marketing director of InBev UK Devin Kelly said: “This campaign delivers a really simple message about the brand in a truly engaging way that will have strong appeal to lager drinkers.”
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