Beam unveils new logo for Harveys

A new logo and packaging have been introduced across the Harveys range by Beam Global UK.

Beam said the revamp aimed to recruit new drinkers into the sherry category while also appealing to its current core consumers who are looking for something more fresh and contemporary.

All bottles of Harveys Bristol Cream, Pale Cream and Amontillado will feature a new high quality metallic label and ‘H’ logo in a bid to provide better stand-out on shelf.

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