Bavaria UK has hired Yorkshire-based premium beer importer, Fullback, to manage the cash and carry and wholesale division of its business.
Mike Teague, sales director for Bavaria UK, explained: “The cash and carry and wholesale market is an area of the business Bavaria UK is keen to develop, hence our decision to recruit Fullback.”
Neil Robinson, director at Fullback, commented: “We are thrilled to be working with Bavaria UK. We feel that there are a great deal of opportunities for the Dutch brewer within this sector.”
While Fullback concentrates on the cash and carry and wholesale sector, the team at Bavaria UK will focus on the multiple grocers, convenience stores and the on-trade.
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