Bacardi Brown-Forman Brands has launched a pound;1.4m advertising campaign for Bacardi Apple and Bacardi Berry.
The Bdelicious campaign will see posters appear on 5,300 outdoor poster sites nationwide.
The Bacardi Berry and Bacardi Apple flavours target the 18-24 age group and have a ‘with lemonade’ serve message, separating them from the existing Bacardi Rum range.
Below the line activity for both Bacardi flavours has been running throughout the summer months across cities in the UK, as well as sampling activity across the on trade and off trade.
Andrew Carter, marketing director of Bacardi Brown-Forman Brands, said: “We have already enjoyed a fantastic consumer response to the launch of the new Bacardi Flavours since the April launch with interest being heavily driven by innovative sampling.”
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