The average Briton spends £49,581 on booze in their lifetime, with a further one million of the population spending £167,000, according to new research unveiled this afternoon.
Based on a life expectancy of 63, a Briton’s average yearly spend on alcohol is £787 per year with boozy Londoners spending most at £886, according to a survey of 2,000 people carried out by Onepoll on behalf of Macmillan Cancer Support.
Men were found to most freely spend, shelling out an average of £934.44 per year compared to women, who spend a comparatively abstemious £678.60.
But there is a hardcore group of boozers – 1.3 million Brits are thought to spend triple the average with the country’s big spenders racking up a bar bill of £167,000 during their life.
Age was also found to play a significant part in preference, with spirits shown to be the most popular beverage among those aged 18 to 24, while those aged over 55 preferred to spend their hard-earned cash on wine.
Overall, 34% of those surveyed said wine was their preferred beverage.
The research was conducted to mark the launch of Macmillan’s Go Sober for October fundraising event.