Foster’s lager has launched an amusing online tribute to the England cricket team’s record-breaking tour. The 15-second film shows Aussie beach blokes Brad and Dan in a parody of the current Foster’s ‘Good Call’ TV ad campaign, which shows the Australian duo offering advice to telephone callers from the UK.
It will run on YouTube and news and sport websites and shows Brad and Dan receiving a call from the UK asking if they enjoyed the Ashes series. The duo respond by placing a radio near the phone, which creates static interference and gives them the excuse to end the call because the line is poor.
Nic Casby, Foster’s brand manager at Heineken UK, said: “England’s stunning Ashes success has left most Aussie cricket fans speechless but our film shows Brad and Dan, the characters in our TV advertising, in defiant mood to the end.
“I’m sure England fans will enjoy our homage to England’s magnificent achievement and hopefully our Aussie cousins will forgive us one last show of English ‘reverse swing’.”
Contact: 08457 101010