Inbev UK has launched a pound;3m summer poster campaign for XXXX Extra Cold across England.
The posters feature images of Australian animals such as koalas, wrapped up warm in the heat of the outback to ward off the chill of Extra Cold.
The outdoor poster campaign includes advertising on buses and in London Underground stations and will appear in a number of cities including, London, Manchester, Leeds and Brighton.
Kerry Rolston, marketing manager for XXXX at InBev UK, said: “This new campaign will help to boost awareness of the Extra Cold format and its product benefits while reinforcing the brand’s Australian brewing heritage in a humorous way that lager drinkers will relate to.”
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