Amigos finds new wholesale friends

Tequila-flavoured beer Amigos has secured listings with Bestway and Batleys as it looks to gain a foothold in the wholesale sector.

Global Brands’ tequila and lime Mexican-style beer launched earlier this year and has an ABV of 6%.

Positioned as an occasional drink, Amigos is particularly aimed at the student market with its ‘Mexico in a bottle’ taste.

Amigos joins Saku Kuld, Zagorka Special and Peerdebrug Blond in Global Brands’ growing beer portfolio.

Justin Horsman, trade marketing manager at Global Brands, said: “Securing listings with Bestway and Batleys is fantastic news for Amigos.

“The UK beer market has been continually evolving in recent years, which is why we constantly seek to innovate and stay one step ahead of consumer demand.

Contact: 01246 868900

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