Accolade Wines has announced the launch of ‘Fabulously British’ limited edition packaging for Stone’s ginger wine, which will be available in key off-trade outlets from April until September 2012.
The packaging, which encapsulates the brand’s British heritage, will incorporate a Union Jack on the label and has been designed to add maximum impact on-shelf and drive brand visibility during the summer.
Clare Griffiths, European marketing director at Accolade Wines, said: “As the UK’s number one, Stone’s performs exceptionally well throughout winter and the Christmas season, and has 70% branded market share.
“Building on this success, there is a fantastic opportunity to drive the brand forward and boost awareness throughout the summer season. 2012 is a big year for British consumers, with much to celebrate, and as a brand with 250 years of British heritage, Stone’s is the perfect accompaniment to these celebrations.”
Contact: 01483 690000