Weetabix launches Oatibix for breakfast

The Weetabix Food Company is introducing Oatibix and Oatibix bitesize.

Oatibix is a bite-size oat biscuit that comes in two varieties, Original and Sultana Apple. It includes 100% whole grain oats, is high in fibre and low in sugar, and contains an added prebiotic to help aid digestion.

The range is being supported by a pound;2m national TV advertising campaign starting this month.

Ken Wood, CEO of The Weetabix Food Company, commented: “By creating an oat cereal that can be enjoyed cold, we have opened up a whole new sector which means consumers can now enjoy the health benefits of oats all year round.”

Oatibix has an RRP of pound;2.08 for 12×24 biscuit packs and Oatibix bite-size has an RRP of pound;2.38 for 6x550g packs.

Contact: 01536 722181

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