Warburtons is launching all-British loaves baked with British wheat from its network of 320 farmers across the UK.
Jonathan Warburton, chairman of Warburtons, said: “We’re delighted to be able to introduce this new addition to our range which delivers the same great quality as our other loaves, but made from a 100% blend of local wheat. It’s the latest in a long line of innovative new products and packs sizes from Warburtons and will genuinely bring something new to the market place. We’ve wanted to bake a British loaf for a long time and by working closely with our farmers we have been able to achieve this and it’s a great opportunity to celebrate farming at its best.”
Available from next March, the loaves are available in soft white and soft brown and made using a British blend of Hereward and Solstice wheat.
Contact: 0800 243 684