Warburtons has launched an on-pack promotion to ‘Save Tons on Lunch’.
The campaign will run on more than 100 million packs, with every pack giving a reward.
Prizes range from money-off coupons to free lunch items or lunch on Warburtons worth pound;100. Warburtons are linking up with other brands, including Birds Eye Fish Fingers, Heinz Snap Pots, Princes, Anchor Spreadable and Weight Watchers with money-off coupons valid against a Warburtons product or a product from a participating partner brand. Consumers need to enter the code from the pack on the Warburtons website to find out what their reward is.
Sarah Miskell, category director at Warburtons, said: “With our new impactful and highly visible campaign, we are meeting our customers requests for high impact activity that will not only add value but also drive sales within the grocery sector.”
The promotion will appear across a range of Warburtons core bread and rolls SKUs
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