Speciality toffee manufacturer Walkers’ Nonsuch is encouraging independent retailers to stock up on its range of toffee and redeem a free gift for themselves.
Retailers can collect barcodes from packs and send off for a range of incentives, including puppy key chains and a cuddly Border Collie toy, ‘Jess’.
The promotional cards will appear on packs of Andy Pack Tray Toffee, Pocket Bars and 150g bags. Retailers need six trade outer barcodes for a puppy chain and 15 for a ‘Jess’.
Emma Walker, marketing manager of Walkers’ Nonsuch, said: “We wanted to encourage both new and existing customers to get stocked up.”
Closing datefor the promotion is March 31 2008.
Contact: 01782 321525