Walkers is relaunching its limited edition snacks for Halloween. Cheese flavoured Quavers Ghosts are produced in a ghostly shape, and Monster Munch Spooky Tongue contains a food colouring that leaves the consumer’s tongue blue.
PepsiCo trade marketing manager Nicky Seal commented: “With the UK Halloween market growing by 25% year on year, Quavers Ghosts and Monster Munch Spooky Tongue have been re-introduced to provide additional sales opportunities.”
Quavers Ghosts and Monster Munch Spooky Tongue both featured in the top 30 best selling impulse snacks in the UK last year.
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