Vimto Soft Drinks is relaunching the Panda brand it acquired from Hall Woodhouse in 2005, and is backing it with a pound;2m support package.
Along with a premium bespoke bottle, the packaging has been redesigned and the entire range will contain real fruit juice, no artificial flavours, no added sugar, and no artificial colours. For the first time in it’s history Panda will also receive advertising support in a national cinema and TV campaign.
New flavours will also be introduced to the Panda Pops, Panda Still and Panda Spring ranges.
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