Vimto is offering retailers the chance to win pound;200 to spend in their local cash and carry.
The offer is taking part in 51 cash and carry stores across the UK and trade customers can enter by completing the in-store leaflet and posting it into the entry box at the Vimto display. The promotion will be in participating depots for four weeks up until August 16. At the end of the competition one retailer per depot will be selected at random and notified of their win.
Six foot high POS displays have been designed for the campaign and to promote the launch of Vimto’s new trade website.
Emma Hunt, senior brand manager at Vimto, said: “Our research shows that retailers want to get involved with trade initiatives that inject cash back into the till. This competition engages retailers and wholesalers with the Vimto brand and allows us to give something back to our key customers. Establishing a greater presence in-depot will also raise brand awareness and encourage trial, while allowing us to engage with depot staff, the retailer and ultimately the end consumer.”
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