Procter and Gamble Beauty is re-positioning its hairstyling range Wella Shockwaves as a unisex brand.
The company has a new range of products designed to appeal equally to both male and female consumers. As part of the re-launch two new SKUs, Wella Shockwaves Ultra Strong Gel Spray and Wella Shockwaves Volumising Hairspray, will be introduced. The brand will also see a re-designed logo, product upgrades, improved usage instructions and revised pricing. The new packaging aims to create better shelf standout.
Paul Lettice, trade communications manager of P G, said: “We are very excited about the re-launch of Wella Shockwaves. It demonstrates to retailers and consumers alike that we are constantly updating our products and marketing strategies to meet the very latest consumer demands.”
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