Unilever has introduced a new product to its Magnum range, Magnum Infinity.
The new ice cream is available in Chocolate and Chocolate amp; Caramel. The chocolate variant is exclusive to in home and the chocolate and caramel is available for both in home and out of home. Each in home case has 10 multipacks inside and each out of home case will have 20 single products inside.
Namita Khosla, brand manager for Magnum at Unilever UK, said: “Magnum Infinity provides consumers with a new and unique product option which will bring excitement into the category and drive incremental sales.”
Advertising will be on TV.
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