Unilever UK has introduced two new lip balm sticks under its Dove brand.
According to Unilever 67% of lip balm users exclusively purchase a stick format.
The Lip Balms are available in blister packs, with 12 per case.
Georgina Edwards, Dove Skin brand manager for Unilever UK, said: “The new launch sees Dove building on its success in skin care to bring genuine innovation to the pound;40.4m lip care category, which is currently growing at 7.7% year on year.
“We are incredibly excited about the launch of Dove Caring Beauty and Dove Supreme Shimmer Lip Balms. Their body lotion counterparts have proven highly successful with our consumers, and we look forward to seeing the new balms drive incremental value to the overall lip care category.”
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