Unilever UK Foods is launching an on-pack promotion for all football fans. The SMS draw will run across ten million Peperami Sticks and Peperami Noodles packs with 500 Fanimals to be given away every day throughout the World Cup.
The Fanimal is a 30cm tall, sound-chipped, Peperami-shaped shouting football mascot equipped with football sound bites like: “The referee’s a veggie.”
An additional instant win promotion will run across two and a half million Peperami five packs and mini packs. The on-pack promotion will begin at the end of April with TV advertising starting on May 15th.
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