Unilever UK has extended its Dove Summer Glow range to include a self tan face variant.
The launch of the Dove Summer Glow Daily Face Moisturiser is aiming to drive value in the market and is supported by a pound;2.5m marketing campaign.
It is available in two variants to cater for both fairer and dark skin tones, and the pump-action is designed to prevent oxidation and dispense just the right amount of product for the face.The moisturiser is packaged in gold trimmed bottle and carton to aid stand-out on shelf.
Amy Richards, brand manager of Dove at Unilever UK, said: “Facial gradual tanning products still only make up 9% of the overall gradual tanning market and 2% of facial moisturisers.”
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