Unilever launches new healthy soya and fruit juice drink AdeZ

Unilever UK Foods has launched its first new major brand in 12 years.

AdeZ is a range of healthy drinks, combining fruit juices and soya. The drink is fortified with vitamins and minerals that help maintain a strong body as part of a healthy diet.

AdeZ is dairy free, made with non-GM soya, contains vitamin C and has as much calcium as a glass of milk.

The launch is backed by a pound;12m investment, including TV and sampling campaigns.

AdeZ comes in one-litre tetra packs of three flavours: Pineapple Passion fruit, Mango Apricot and Orange Peach. It has an RRP of pound;1.69 and has a case size of eight.

Mike Knowland, AdeZ business manager at Unilever UK Food, said: “This is a massive launch for Unilever and represents huge potential for retailers.”

Contact: 01293 648000

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