Unilever has new look for Impulse

Unilever has re-designed the packaging for the Impulse range and added a new Impulse fragrance to the range, Romantic Spark.

The range will be supported by a combined media spend of pound;3m and aims to strengthen its appeal to 17-24 year olds.

Duncan Ramsay, senior category manager at Unilever UK, said: “Our new look Impulse packs feature a more modern, contemporary design which promise fantastic fragrances and reinforce the strong association that the brand has with romance.The packs will have strong stand-out on shelf, which, combined with a substantial marketing support package will drive category value and encourage trial.”

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